PosyBox, a brand new ecommerce floral company for millennials. Not only did the packaging need to be distinct and eye-catching, with a unique shape, it also had to be engineered to protect the flowers during shipping. The scope of work includes, box engineering, developing a series of graphic prints that is used on both the box, and the floral wraps, a winged insert (with handle) that wraps around the floral wrap to protect the flowers during shipping. Small touches like the 'open me' sticker and branded stationery for gift messaging help to enhance the opening experience. The design of the box allows for PosyBox to 'mix and match' the front tile, making it easier and more cost efficient to create seasonal designs.